OptimEyed
1  ·  20/200BENEFITS
2  ·  20/100AREN'T VERIFIED
3  ·  20/70BEFORE THE PATIENT SITS DOWN AT OPTICAL
4  ·  20/40THAT'S NOT A LABOR PROBLEM. IT'S YOUR CAPTURE RATE AND YOUR ASP
5  ·  20/20IF YOU CAN READ THIS, YOU CAN FIX THE ROOT CAUSE

Dead air at the optical floor. Opticians anchoring low because they don't know the allowance. Write-offs when the guess is wrong. Three symptoms, one cause: nobody knows the benefits until the patient is already standing there. OptimEyed verifies every plan overnight — then runs the 12-week engagement that turns verified benefits into a higher capture rate and a higher ASP.

The verification tax

Every morning, someone logs into four portals and starts copying.

VSP. EyeMed. Spectera. Davis Vision. Separate logins, separate screens, none of them talking to your practice management system. Someone on your team pulls eligibility and hand-builds a benefits breakdown for nearly every patient on tomorrow's schedule — every single day. Here's what that actually costs.

8–12 min
per patient, per verification, done in a daily batch
3 hrs/day
of staff time at a 20-patient-per-day practice
$15K+/yr
in wages spent copying numbers between browser tabs — before counting the write-offs when benefits get quoted wrong
0 hrs
what your team spends on it after OptimEyed. Sheets are done before the office opens.
The causal chain nobody names

Capture rate, ASP, and write-offs aren't three problems.
They're one problem with three symptoms.

Benefits aren't verified before the exam. So when the patient walks from the chair to the optical floor, the optician doesn't know their frame allowance, materials copay, or lens coverage. What happens next is predictable — and it's costing you on both revenue lines, not just in staff hours.

Symptom 1

Dead air, then a walkout

The optician has to look it up while the patient stands there. The patient says "let me think about it" and leaves with the Rx. That's your capture rate.

Symptom 2

Conservative anchoring

To avoid overpromising, the optician quotes low and anchors the patient at the bottom of the frame board. That's your ASP, quietly capped before the conversation even starts.

Symptom 3

The wrong guess

Sometimes they guess wrong instead of guessing low. The practice eats the write-off when the claim comes back different from what the patient was quoted.

Same patient, same frame board

$70 of ASP, decided by whether the optician knew the number

An optician who knows the patient has $150 plus 20% over allowance can walk them to a $220 frame with confidence: "Your plan covers $150 and takes 20% off the difference, so you're at $56 out of pocket." An optician who doesn't know walks them to the $150 wall instead — every time, without knowing they're doing it.

How the verification robot works

Your staff walks in and the sheets are already done.

9:00 PM

Reads tomorrow's schedule

The system pulls tomorrow's appointments straight from your practice management system — RevolutionEHR, Crystal PM, Compulink, Eyefinity — no data entry, no exports.

Overnight

Verifies every plan

It logs into VSP, EyeMed, Spectera, and Davis with your office's own credentials and pulls eligibility, copays, and allowances for every patient. Your logins, your data, your tool.

7:00 AM

Breakdown sheets, ready

A clean one-page benefits breakdown per patient is waiting before the office opens. Your team touches only the exceptions the system flags — not the other 90%.

See it run

Run tomorrow's batch yourself.

Simulation · sample data

This is the overnight run, sped up. Eight patients, four plans, one problem the system correctly refuses to guess at. Press run.

Checked 0/8 Flagged for staff 0 Staff minutes saved 0
ApptPatientPlanExam copayFrame allow.CL allow.Status
The deliverable

Not a dashboard. A sheet your staff already knows.

No new software to learn, no seat licenses, no 6-week onboarding. The output is the exact breakdown sheet your front desk builds by hand today — produced automatically, checked against the portal, flagged when something needs a human. It drops into the workflow you already have.

  • Then: capture rate. The verification sheet is in the optician's hand before the patient sits down — and it feeds a real handoff script, so the doctor's authority transfers to the sale instead of a dead "the optical team will help you up front."
  • Then: ASP and coding. Frame board against actual sales by price band, a good/better/best lens presentation, AR attach rate, and the billing-cycle work that runs slowest but compounds longest. See the 12-week arc.
The 12-week arc

Verification gets us in the door. Capture rate and ASP are why you keep us.

This is not a software rollout. Verification is automatable in a week — capture rate and ASP move because someone changed what a human says at a specific moment, and that takes real weeks, not a deploy.

Week 0

Baseline

Four numbers, before we touch anything: Rx-to-dispense by optician, average complete pair and AR attach, % of schedule verified before open, and the walkout list. This is your attribution defense — without it, every improvement gets argued as seasonality.

Weeks 1–2

Verification, done by hand first

We run it manually every evening before we automate anything, so we learn which plans actually appear and what the front desk needs on the sheet — then automate exactly what we've already done by hand twenty times.

Weeks 3–6

Capture rate

A real handoff script that transfers the doctor's authority to the sale, the verification sheet in the optician's hand before the patient sits down, and an automated walkout follow-up within 48 hours. Posted weekly, by optician.

Weeks 5–10

ASP

Frame board against actual sales by price band, present-three-recommend-one on lens tiers with the OD's clinical reason attached, and AR attach rate — most practices are 20–30 points below where they could be.

Weeks 8–12

Coding

Slowest to show because it runs on the billing cycle. We start it early and judge it late — it's real money, it just isn't the headline.

What justifies the retainer

Not the automation. The number moving, in front of you, every Monday.

One page, same four blocks every week. Verification completion moves first and it's clearly ours — 0% to 95% in week two isn't arguable. Capture rate moving three months in is a harder story without this sheet showing the leading indicators the whole way.

Your numbers, filled in from your Week 0 baseline — not a template with someone else's results in it.

The bigger picture

The verification robot is how we meet.
What you're hiring is a guide.

Verification is the first hole, not the whole job. Capture rate and ASP move because someone changed what a human says at a specific moment — scheduling, recall, intake, reporting are next. Most owners have nobody whose job is to watch that corner. That's the role: a fractional AI operator for your practice, so you're never the last practice to figure it out.

Where every engagement starts

Week 0 — the baseline pull

One call and one week. Before I fix a single thing, I pull four numbers: Rx written vs. complete pairs dispensed by optician, average complete pair and AR attach, % of tomorrow's schedule verified before open, and your walkout list — Rx written with no sale in 7 days. That's your baseline and your attribution defense. Without it, every improvement three months from now gets argued as seasonality. The map is yours either way. Build it with anyone — or have me do it.

Book the baseline call Starts with the same 15-minute call. No deck, no jargon.
Who's behind this

I build and run the AI-assisted pipeline systems for a PE-backed healthcare M&A platform, and I've evaluated hundreds of practice transactions from the buyer's side. I've seen exactly where practice operations leak time and money — and what it looks like when software actually fixes it.

No junior team, no offshore handoff, no 40-page proposal. You talk to the person who builds the thing. If your problem isn't worth automating, I'll tell you that in the first call.

And the honest part, said out loud: you're buying a software product, but what moves capture rate and ASP is an operations engagement. The verification robot gets me in the door and makes the rest possible — the numbers move because a human says something different at the chair, not because of the automation story. I price and scope it that way.

— Peter Burrus, OptimEyed

Next step

Fifteen minutes.
Bring your office manager.

Tell me a bit about your practice and I'll follow up to schedule the baseline call. If it's not a fit, you'll know in one call.

Prefer email? peterburrusjr@gmail.com